Challenge
A private hotel owner entrusted Prime Lands to advise on / handle the sale of two independent boutique city-centre hotels in Bucharest.
The owner sought to rebalance their portfolio and optimize operations at a time when the post-pandemic market had regained traction, occupancy levels were back to pre-pandemic highs, and investor confidence in hospitality assets was surging.
Action
Prime Lands designed and executed a bespoke, discreet sale strategy that protected business continuity while showcasing the portfolio’s investment value
- Presenting the portfolio as a unified urban platform primed for repositioning enhancement.
- Conducted a targeted outreach campaign to qualified investors active in the hospitality sector, focusing on those seeking value-add urban hotels with growth potential.
- Confidential Process: Ensured a non-disruptive marketing flow, maintaining the hotels’ day-to-day operations and reputation while advancing buyer negotiations
- Identified a specialized hospitality investor with both the operational expertise and the long-term vision to expand and reposition both properties, ensuring continuity and future uplift.
Results
· Successful Portfolio Sale of two boutique hotels totaling 71 rooms in prime Bucharest locations.
· Ensured an undisrupted business handover
· The transaction demonstrates the enduring strength of Bucharest’s city-centre hospitality market, where supply is limited and assets are increasingly sought after by international investors.
Testimonial:
Mihai played an essential role in the successful sale of our hotels in the city center of Bucharest, bringing in an established international investor to take on the properties. We appreciate his professionalism and expertise in managing this transaction.
Throughout the process, Mihai proved to be a reliable and trusted advisor. His serious and professional approach, combined with his clear communication and sound advice, gave us the confidence that we were in good hands. Selling such an important asset required not only market knowledge, but also integrity and strategic insight—qualities that Mihai demonstrated consistently. We are grateful for his support and highly recommend him to anyone looking for a dependable and skilled real estate partner.
Owner , Duke Hotel
Working with Mihai Sulea on the acquisition of the Duke Hotels in Bucharest was a great experience. From the start, Mihai was proactive in bringing the opportunity to the table and stayed fully engaged all the way through. What really stood out was his ability to bridge gaps between parties and keep the deal moving forward, even when things got complicated. His professionalism, responsiveness and calm approach made a real difference. We’re grateful for his support and look forward to working with him again.
MD, Rina Group
