Prime Lands Advises on the Sale of a Industrial Land Plot on Bucharest’s Ring Road 

Challenge

An international company owned a sizeable industrial land plot positioned strategically on Bucharest’s ring road. While the location offered strong visibility and connectivity, the asset no longer aligned with their core operations or long-term business plans. The shareholders sought to unlock tied-up capital to reinvest in expanding their core business growth 

Action

Prime Lands was engaged to manage the sale in a challenging market. 

• Conducted a strategic property assessment to identify its development potential and optimal positioning. 

• Designed a targeted marketing campaign positioning the asset as a prime industrial development opportunity. 

• Reached out to our qualified network of local and international investors, who were focusing on developing industrial and logistics projects 

• Facilitated due diligence and negotiation between parties, coordinating technical clarifications on zoning, buildability, and contract terms to secure a smooth closing 

Results 

• Successful sale completed towards an international developer expanding its activity in Bucharest’s logistics and industrial market 

• Capital unlocked for the seller to reinvest in business growth. 

• Efficient transaction timeline, from marketing to closing.