Challenge

An international entrepreneur, long established in the Romanian market, mandated Prime Lands to identify and secure a property suitable for conversion into a themed restaurant in central Bucharest.
The brief was precise: a building of ~ 1,000 sqm with around 2,000 sqm of land to ensure both operational functionality and customer parking.
The challenge lay in the scarcity of assets meeting both location visibility and pricing parameters, within Bucharest’s highly competitive central districts. 

Action

Prime Lands launched a targeted search across both on-market and off-market commercial properties, leveraging its local network of property owners and partner brokers
Through in-depth mapping and qualification, the team identified a rare off-market opportunity within its trusted partner network — a property meeting the client’s budget, size, zoning, and traffic visibility requirements.
From there, Prime Lands coordinated negotiations between buyer and seller, aligning expectations and structuring the deal with discretion and efficiency until closing. 

Result 

• Successful Off-market acquisition of a high-visibility property in central area of Bucharest  

• Strategic expansion for the client into the hospitality segment 

• Efficient transaction execution, from brief to closing 

• Value creation through property repositioning & refurbishment potential