Challenge
A partner broker engaged Prime Lands to collaborate on a high-value office acquisition for an international tech investor expanding its European footprint in Bucharest. The buyer had very specific criteria on size, location, and pricing, while the market offered only a few suitable assets.
From the outset, Prime Lands identified a Class A office building located in northern Bucharest, totaling over 10,000 sqm of GLA, that perfectly fit the investor’s criteria — right size, strong occupancy, excellent public transport accessibility.
However, the buyer chose to explore other options, creating a challenge — to keep the seller confident while guiding the buyer to recognize the building’s full potential and reach a deal both sides valued.
Action
Prime Lands took a hands-on advisory role, representing the seller while maintaining full trust and transparency with both parties.
- Identified and validated the property as the best match for the buyer’s acquisition strategy.
- Strategic Guidance: Supported the investor through comparisons, returning with data-backed clarity on why this asset stood out.
- Advocacy with Integrity: Promoted the building’s strengths, and turned initial curiosity into a successful closing.
- Deal Mediation: Created alignment through transparent communication.
Results
- Successful direct sale of a high-quality Bucharest office building to an international tech investor, which ranked as the 2nd largest office deal by size and 3rd by value in Bucharest’s market in Q1 2025.
- Transaction completed efficiently, with minimal market exposure and zero disruption.
- Seller achieved a strategic exit, eliminating market uncertainty and unlocking capital for reinvestment into higher-yield opportunities in other strategic growth sectors and markets.
- Buyer secured the perfect fit – fully aligned with their requirements
- Proof in execution: another example of how Prime Lands turns insight into opportunity, connecting global capital with Bucharest’s prime properties.
